Face First.
Skin second
guessing, never.
I'm Kaia (the placeholder, this could be your page!), a licensed esthetician and your skin bestie. We meet virtually, I build you a routine from products that fit your skin and your budget, and we adjust it together until it works.

Three steps to a routine that actually fits
No 12-step rituals. No fear tactics. Just a plan built for your skin, your budget, and your real life.
Take the Quiz & Upload Photos
10 minutes now saves you from another $80 serum that does nothing. Tell me your skin, your budget, and your goals.
Meet Me Face First on Video
We hop on a 60-minute video call. I look at your skin, your products, and your life — no jargon, no fear tactics.
Get Your Skin Plan & Shop It
You get a written Skin Plan with a shopping list in one place. Sponsored and affiliate links are always disclosed.
Sound familiar?
If you've nodded at any of these, we should talk.
Adult acne that will not quit
Dark spots and uneven tone
Fine lines and dull, tired skin
A shelf full of products and no idea what order to use them in
Face First
with Kaia
A 60-minute virtual consult plus a full written Skin Plan built just for you — your skin, your budget, your routine, in plain English.
- 60-minute one-on-one video consult
- Full written Skin Plan (AM, PM, weekly view)
- Shopping list in one place with disclosed links
- A start-slow ramp plan, with patch test steps and a stop rule if a product burns or irritates
- A check-in plan with week 4 and week 8 photo check-in dates in your plan
Everything else, too
From a free intro call to an 8-week glow-up. Prices are samples — confirm before launch.
Follow-Up Check-In
Already have a plan? We adjust it together at the 4-week mark.
See details →Skin Bestie Membership
Routine tweaks, message access, members-only product deals. Cancel anytime.
See details →
Hi, I'm Kaia (the placeholder, this could be your page!)
- Licensed esthetician who went 100% virtual so I can help more people, anywhere.
- I believe simple beats complicated, and your budget is part of the plan.
- No fear tactics, no jargon dumps — just your skin bestie keeping it real.
The quick answers
Full answers on the FAQ page — these are the greatest hits.
Are you a real esthetician?
Coaching and education, not medical advice. This sample uses placeholder license details.
How does a virtual consult work?
Quiz + photos first, then a 60-min video call. I build your routine and send a shopping list.
How fast will I see results?
Give a new routine 8 to 12 weeks of steady use before judging it. Results vary by person.
Do I have to buy the exact products?
Nope. I fit products to your budget. You never have to buy the exact ones I list.
What does 'sponsored' mean?
Some links are affiliate or sponsored. They are labeled in your plan, and picks still have to fit your skin, safety flags, and budget.
Sample plan, example data
A demonstration only, never a client result or testimonial. Combination skin, budget $100 to $200, shopping list totaling $156, inside budget.
AM Routine
- 1. Gentle cream cleanser, $18
- 2. Niacinamide 10% serum, $22
- 3. Fragrance-free moisturizer, $24
- 4. SPF 30 mineral sunscreen, $22
PM Routine
- 1. Gentle cream cleanser, $18
- 2. Azelaic acid 10% (alternate nights), $38
- 3. Fragrance-free moisturizer, $24
- 4. Adapalene 0.1% (alternate nights), $32
Shopping list total: $156, inside the $100 to $200 budget. Disclosure: some links are affiliate or sponsored, labeled in the plan. Routines start slow with a patch test and a stop rule if a product burns or irritates. Check-ins at week 4 and week 8 with photo review.
Stop guessing.
Go face first.
Take the free Skin Quiz and let's build a routine that finally makes sense.
Your photos go only to your esthetician and are used only to build your plan.

YOUR ESTIE BESTIE! USE YOUR SKILLS, MAKE MONEY FROM HOME!!